Traditional Marketing

What is it?

When we say “traditional marketing” we are referring to any kind of brand, services, or product promotion intended to be experienced in the physical world, not on a screen. Sometimes a tangible piece of marketing collateral, like a beautifully designed business card, or an eye catching billboard, is all your campaign needs to wow your audience and meet your goals.  

Why is it used? What does it accomplish?

Brand Awareness
Event Promotion
Product Sales


Traditional marketing is still one of the most effective ways to leave a lasting impression with your audience. 


Before we begin:

Every successful marketing campaign needs a good foundation. Before creating your next campaign, there are a few critical steps that must be taken to ensure your campaign is as effective as possible.

  • Agreed upon strategic goals
  • Necessary branding elements
    • Logos, brand colors, font types
    • Brand Tone, and voice
  • Content pieces
    • Ad copy
    • Ad visuals

Kelp will review these things with you and help you determine if you have everything you need before moving forward.

Where is it used?

Flyers
Brochures
Banners
Business Cards
Signs
Apparel Design

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