Luke Kenney's Posts

A Onewheel riding, ultimate frisbee playing, Creative Director/Graphic Designer making cool things for cool people.

May 19, 2023 | 5 minute read

How to Complete a Brand Audit

So your brand needs a refresh, and you’ve done your research and the necessary homework. You have a good reason… Read More

May 18, 2023 | 12 minute read

Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You… Read More

May 11, 2023 | 13 minute read

For the past decade of helping companies express their narratives, we’ve learned that a flourishing business can’t make it without… Read More

May 11, 2023 | 7 minute read

This helpful guide will teach you how to articulate your Brand Soul (e.g. purpose, vision, mission, and values) so that… Read More

May 11, 2023 | 7 minute read

It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would… Read More

May 11, 2023 | 4 minute read

We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if… Read More

May 11, 2023 | 6 minute read

Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why… Read More

May 11, 2023 | 8 minute read

If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to… Read More

May 10, 2023 | 0 minute read

In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that… Read More